2023
Visual identity

CSDD:

Forward Momentum

The new visual identity of CSDD embodies a strong and dynamic message of forward momentum. The main theme - Life and the Road. A single whole, drawn as the curve of life, sometimes rising, sometimes falling, but always moving forward - will hold attention at the center and promote understanding of the importance of traffic safety.

Design highlights this continuous movement, intersecting with the curve of life and sharing the experience with all road users. The dynamic spectrum of the color palette and modern design create a harmonious whole, clearly visualizing the flow of traffic and the dynamic driving force necessary for road traffic to be safe and responsible.

Project team