When Stenders started a rapid growth in the export markets, thus realizing that it was time to change the emphasis from national romanticism to nordic purity, it was time to get rid of everything superfluous.

Along with the renewal of the brand's strategy and identity, a time-consuming and rarely experienced process for Latvian cosmetics brands was started - development and production of its own unique packaging structure design.The uniqueness of the result is achieved by the special attention to details, breaking the manufacturers' stereotypes about what forms are possible for such a practical and seemingly simple element as a pump. The conceptual basis of bottles, jars and tops is borrowed from the traditional forms of Latvian ceramics, thus symbolizing slowing down and striving for a cyclical approach to life.