More adventures of taste

The new brand positioning of Druva ice cream — “An Unusual Taste" served as the foundation for the guiding concept of the design: More adventures of taste!

However, adventures are always more exciting with someone alongside. Therefore, for the main task of the new design, we set the goal of reviving each type of ice cream as a character and becoming a companion that leads us in discoveries of flavor. It cools on hot summer days or uplifts in moments when it's needed the most.

The illustrated motifs reveal the nuances of taste categories — for the classic flavors like "Cigoriņš" ice cream, there's a reference to historical values; for unusually new or exotic flavors, there are elements that are out of the ordinary and perhaps even unprecedented in everyday life. The overall design tone is crafted to be passionate and playful, appealing to both the young and the experienced lovers of sweets.

Project team