The visual identity consists of the 150th-anniversary monogram, wordmark, and graphic elements that complement the message behind the identity – lines that create various rhythms, symbolising shared emotions through coming together. The monogram is formed by geometric shapes, each representing a certain value, intertwining into a yarn ball of songs: the circle symbolises the power of togetherness and infinite movement; the diamond in folklore represents the Sun and indicates a yearly cycle. The seed grain portrays beginning of life and continuance.
Design — Maija Rozenfelde, Nauris Jostsons, Jānis Kozinda
Project managment — Sallija Zute, Arnis Artemovičs
Design of visual materials for external communications — Jānis Birznieks
Photographers — Jānis Romanovskis, Nauris Jostsons
Metal artist — Modris Svilāns